Thanks Seth. Monks, printers, publishers...there's a clear evolutionary story there. Change seems to come from the info environment rather than the publishing insiders. Authors seem part of the info environment, and leaders of the change. Is that how you see it? As a publishing insider, the impetus for change is all from my social media experiences after hours. Inside the castle, we're still scrambling to keep the old models afloat long enough to work out the new ones. Seems a lot like calligraphy all over again.
What fresh, practical insight into the publishing process. Well expressed. With proof of success. The idea of a book as a souvenir is intriguing (novel?). Unless you act on impulse, you're unlikely to buy a souvenir of something that doesn't already matter to you. Fortunately, we have tools like blogs to help others find us and spread our ideas for free. Thanks, Seth.
Fabulous! Great content from my online marketing guru, Seth Godin; Love the convenience of the online video playback. No travel, no expense, no hassle. Thank you for posting.
Seth is brilliant. But he lies when he says he never sets out to sell books. That is absurd given his background: he is a book packager. That is, someone who takes an idea for a book and shapes it into a viable product. That's what he does. And it's what he has always done. And he has made other authors successful. That doesn't detract in any way from his advice to authors and book publishers, far from it, but there is no way that his own success as an author was a mere accident and not a shrewd calculation.
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